We understand that you’re busy and it’s hard to make time for something new. But part of what makes a content plan so valuable—in addition to helping you plan engaging, effective content—is the time it saves you.

We’ve done our best to structure this sprint so that your time commitment is minimal. All you need is 45 minutes each week for the live session, as well as 1-3 hours to complete any related tasks and assignments. After 5 weeks, you’ll have your very own content strategy and editorial calendar, as well as a detailed process for generating and repurposing topics.

Green Gate Marketing has been serving nonprofits of all sizes for more than 10 years. During that time, we’ve managed social media for a number of nonprofit brands. Many of the concepts and tools we’ll be sharing were ones we developed internally to make our own lives easier while also allowing us to deliver top-quality content quickly and consistently.

We eventually turned this process into its own service offering to assist clients who weren’t in a position to afford a retainer. However, over time, we’ve determined that the best way to maximize our impact is by coaching organizations of all sizes and budgets on how to create one themselves.

In short, you can trust us to help because we’ve been in the content trenches ourselves, and this is what we’ve found works.

Compared to the work you do every day implementing your mission, content creation can seem insignificant, or worse—a drain on already-scarce resources. But keep in mind that you need people to help move your mission forward. Those people need to understand the problem you're addressing as well as your unique solution. They need to know what they can do to help and the process to make it happen. And perhaps most importantly, they need to know that you care and value their contributions.

No matter what your mission is, the only way it can move forward is via your connections with other people. Regular content is the least expensive and most scalable way of creating and strengthening those connections.

If only we had started with this template. It would have made life a lot easier!

In addition to discovering the tools and resources we needed to plan and create high-quality content quickly and efficiently, we also finally figured out how to organize it all in one place so you’re not having to cross reference multiple documents or jump back and forth.

Our Content Planning Template allows you to access your content strategy (objectives, key messages, and content mix) all in one place, along with a content calendar and a running list of topic ideas organized by date and category.

If you can’t finish the assignments during the sprint, don’t sweat it. You’ll continue to have access to all of the resources and recordings through the end of the year, so you can finish at your leisure.

Green Gate is a brand development agency dedicated to helping nonprofits and other mission-driven organizations build authentic brands that inspire and empower people to make a difference.

We take an integrated approach to brand development and marketing with a wide range of services that are all grounded in strategy. This approach ensures that, regardless of what we’re working on—whether it’s a brand identity, messaging, website, or communications—we always do so with reference to the bigger picture: that is, building a strong brand that supports your organization’s impact, growth, fundraising, and values.

To learn more about Green Gate, visit: greengate-marketing.com/

If you have other questions about the Content Planning Sprint, please email our team at [email protected].